This is how it all started…
Over the years, through experience, travelling, reading, and researching, I realised ethics is one important topic in the society now. Rising awareness on ethical businesses, ethical buying, conscious living etc. I am a humble earthling who likes fashion, believe fashion is an expression which shows individuality and personality. At the same time, realise that the industry holds accountable for people, environment and culture related issues. Hence, I started this blog to express with my little voice for a change!

Felix Chung
sustainable fashion. conscious consumer. sustainable lifestyle